Benefits of SEO For Small Businesses

The Benefits of SEO For small businesses

The key to online marketing in an effort to gain profits for your small business involves three little words. Discover the top 3 benefits of SEO.

Keyword(s): benefits of SEO
The Internet has evolved into one of the most useful tools that business owners can take advantage of.
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​In fact, not having a website for your company can greatly hinder your potential success.
But, it isn't enough to have content out there.

You're going to have to make sure people can find it on their own through search engine optimization.
Not sure where to start? Don't worry, we got you covered.

Let's take a look at everything you need to know about the benefits of search engine optimization  for small businesses.

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1. Relevant Traffic to Your Site
If you want to scale your business and increase your conversions, you're going to have to get people to your site. However, focusing on traffic as a whole won't get you very far.
Let's look at this way:
Assume you're an independent contractor who specializes in exterior painting. If you don't use proper SEO tactics, other online strategies you use might bring an influx of people who have no need for your services!
This will leave you with a ton of people going to your site but not making a purchase.
SEO will ensure that anyone who finds your website is someone who's interested in what you're offering.

2. Access to AnalyticsThe Internet is a strange beast. Strategies that worked last month might not work the next. Or, they might work even better!


SEO analytics will give you valuable insight into what you should avoid or pursue. They'll also tell you more about the people who are engaging with and taking the actions you want your prospects to take.
Other valuable information includes:

• Increases in keyword ranking
• How long people spend on your Site
• What pages are they spending more time
• Bounce rate
• Click-through-rate
• What devices are searchers browsing from
• And the location of the searchers

These information are valuable, you can use them to create a better SEO Campaign for your business.

You can modify the way you target your audience to ensure that you lay a solid foundation for people to find your site, stay on it, and make a purchase or enter their contact info. 

3. Everyone Else Is Already Doing It
Imagine you're on a sports team and the coach decided you don't need to have practices anymore. You're going to be in for a rude awakening on your next game day.
The same applies to SEO.
Your major competitors all have a solid online strategies, and you're going to find yourself falling behind if you don't take the time to develop your own.

So, consider Search engine optimization a necessary investment when it comes to targeting your audience. It will pay off exponentially in the long run.

For many small businesses organic search still have a higher click through rate than PPC.

Understanding the Benefits of SEO Can Seem Difficult
But it doesn't have to be.

​With the above information about the benefits of SEO in mind, you'll be well on your way to driving traffic to your site like never before.
Want to learn more about SEO and ways that it can help you grow your business? Make sure to check out the rest of our blog!

Author

Joseph Okunbor is a Husband and a Dad.
A Calgary based Search marketing professional, he understands the relationship between payed and organic search marketing in driving quality targeted traffic to clients sites.
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