Need to market your company’s site more but do not know what digital marketing strategies to invest in the most? Do you need SEO, you ask yourself? Although it may seem like something you do not need to invest your money into, there are many reasons why you need SEO.
SEO, or search engine optimization, is the method of optimizing a website to make it pop up high in the rankings of Google searches. Without SEO, your company’s website will get lost in the sea that is the internet.
Thus, without SEO, your company’s site will rarely get seen by people searching for services or products that your company provides. This also means that without SEO your company’s site will receive less traffic, lower conversion rates, and fewer sales.
To prove to you just how impactful SEO can be on your company, we are telling you all the different reasons why SEO is needed for business growth.
Get ready to learn how to make your website the most searchable on Google in your field.
Why You Need SEO
SEO, or search engine optimization, is necessary to have to rank in one of the top spots in a Google search for services or products your company provides. To go into further detail on the benefits of SEO, below is a list of reasons why SEO is necessary for your business to have to be successful.
It Creates Better User Experience
As an incentive for the search engines to rank your company’s website high in search engine optimization, you need to show that your company’s website has a visually appealing, user and mobile friendly design.
To get the search engine’s attention, you also need to show that your company’s website is easy to navigate. Thus, investing in SEO can simultaneously create a better user experience for your customers.
Organic Searches Account for Most Websites’ Visits
A study by Conductor shows that approximately 64% of website traffic is due to organic searches. This goes to show how important having a guaranteed google first page is. Not only is it important to have a guaranteed google first page, but it is also important to have your website rank in the top three spots on the first google search page.
The number one spot in SEO placement receives 36.4% of all online clicks to a site. The number two spot in SEO placement receives 12.5% of all online clicks on a website, and the number three spot receives 9.4% of all online clicks on a website.
Anything after the number three spot in a Google search makes the number of clicks on a website drop dramatically. This means that investing in SEO so that your company’s website receives one of those top three spots is vital to increase your company’s brand awareness.
SEO Has Higher Leads Than Most Digital Marketing Strategies
According to Search Engine Journal, leads, or consumer interests, are approximately 13% higher with SEO than with outbound links. This means that visitors to a site through search are more likely to purchase items from that site than visitors to a site through outbound links. In fact, according to the 2014 -2015 State of Inbound Marketing Report, SEO is the #1 source of leads.
Not only does SEO create more leads than outbound links, but it also closes on those leads 12% more of the time. Overall, SEO accounts for 75% of the search traffic.
It Requires Less Hands-On Work
Once you establish a strong search engine optimization routine to make your website rank on Google, your website will do all the hard marketing work for you. This means that instead of constantly having to advertise your website yourself manually like you would through social media, Google will advertise your site for you by having it in one of the top 3 spots in a Google search.
SEO Has High Returns and Sales
Because SEO has high lead outcomes and conversion rates, it also has high sales. In fact, SEO is the main cause of offline sales. This is because people are more likely to purchase an item from a website if it appeared in one of the top spots in a Google search.
SEO Will Make More People Find Your Site
Without SEO, finding your website in a simple topic search is highly unlikely. This is because the internet has countless websites attached to each keyword or phrase. Thus, the only way to ensure that your website appears at or near the top in a Google search is to invest in SEO.
SEO Is Cost-Effective
Search engine optimization is a low-cost investment in comparison to other digital marketing strategies. This is because SEO is mostly established online. It is also partly because SEO yields a high amount of sales.
Thus, the amount of money that you will spend to establish SEO for your company will be significantly less than the amount of money that you will make as a profit for your company through SEO.
Joseph Okunbor is an advocate of search marketing.