With the advent of search engine optimization, small businesses are cashing in. Find out how Concrete Contractors Can Boost Profits with SEO
If you're anything like most concrete contractors in Calgary, then you likely already have a website for your business.
Perhaps you've even claimed your online business listings and have a few profiles on social media platforms.
But having a website, business listings, and social media profiles isn't enough. You need to direct your target market -- the people who are looking for Calgary renovation companies online -- to your online presence.
You also need to encourage them to take action, whether that's booking your services, requesting an estimate, or subscribing to your e-newsletter.
To do that, you need to develop a strong search engine optimization (SEO) strategy for your Calgary concrete business.
Read on to learn how to make that happen.
The Top Benefits of SEO
You already have enough to do when it comes to the day-to-day operations of managing your concrete contractors.
Is SEO really worth your time and effort?
In a word, "yes."
First of all, between 70-92% of Internet users never bother to go past the first page of search engine results. So, if your site is buried on the fifth page? It may as well not exist at all. SEO helps to increase your ranking factor -- how close you are to page one.
SEO also helps you to connect with your local market -- the people who live in your area who are already interested in and actively look for a concrete contractor in Calgary.
About 76% of consumers who research local businesses online make a purchase or visit the store in person within 24 hours of conducting their search.
Your competitors are also taking SEO seriously, as the same study referenced above found that 45% of businesses have a dedicated SEO strategy. If you don't? You're already behind.
Finally, remember that 93% of all online interactions start with an entry into a search engine.
Do you really want to miss out on 93% of your potential customers?
The SEO Tactics Concrete Contractors Should Focus On
Now that you know more about the benefits of SEO, let's discuss which tactics you need to consider when strengthening SEO strategy.
First, consider keywords.
These are the phrases that your target market types into search engines when they're looking for concrete contractors online. The more you include these keywords in your website and blog content, the more likely the right people will end up on your website.
You should also ensure that your website loads quickly on both desktop and mobile devices. Working with a professional web designer can help. Plus, a professional will be able to create a dynamic website that keeps people on it for longer -- increasing your SEO rankings in the process.
You should also focus on things like:
Need Expert Help with SEO?
Are you looking to work with an SEO professional who has experience with digital marketing for concrete contractors?
If so, then reach out to get started with us.
We can't wait to create an effective, unique, and custom-made hybrid SEO solution that will exceed your expectations.
Joseph Okunbor is an advocate of search marketing.