You really want to grow your company, right? When businesses did it the old-fashioned way, you could pay for billboards and TV ads. Now, creating new leads for your concrete restoration company has to involve not only the internet but SEO or search engine optimization.
Shockingly, only 44% of businesses include SEO as part of their digital strategy. If you're not one of them, this needs to change. Here's how.
Search Engine Optimization (SEO) is a way of optimizing your restoration company’s website so that when potential new leads search for “Calgary concrete restoration” in Google, your business will appear high up there in the rankings that Google finds you. Without it, you may as well be invisible, resulting in fewer new leads and sales conversions.
What Do You Mean by 'New Leads'?
If you are using SEO to generate new leads, then you want people to find you through Google and click onto your website. Once someone is on your website, you want to keep them there. You want visitors to your site to become a lead.
There are a few steps we can help you take to ensure you grab those new leads and stay ahead of your competitors.
First, do an SEO audit. Look at your competitors’ websites. Which keywords do they use that you don’t? Look at which companies currently sit at the top of a “Calgary Concrete Restoration” Google search.
Next, do some keyword research. In other words, find out what words potential customers are searching for. To do this, you need to know your customer base. Who are they? What are their needs? You can then use keywords on your website that will be picked up when new leads search for specific terms.
We can help you optimize each page on your website for keywords related to your potential customers’ and customers’ searches. We can also help you structure each page with the correct headings using H tags, and ensure your website loads quickly when potential new leads click on it.
Try and build some links with reputable organizations to develop backlinks between them and your company. It boosts your Google profile for starters and makes you look good too. We suggest writing an “expert blog” on some of the concrete trade organization websites.
One way of increasing your chances of grabbing a new lead is by asking visitors to subscribe to your newsletter with their email address. That way, you can continue to communicate with them and send them information about new products/sales/discounts and so on.
Who's Using Your Website?
Are customers and new leads likely to search for you using their smartphone? If so, ensure your website is mobile friendly and that SEO helps your site pages to load quickly.
Don’t do all the above and then sit back and chill out. You need to regularly review your website’s performance to be sure that your keywords and SEO tactics are effective. In other words, SEO needs continuous attention.
How Do I Find Out More About SEO?
Concrete restoration is a skill. So is SEO optimization.
Using an expert SEO consultant is essential. If you’re serious about finding new leads for your Calgary Concrete Restoration Company, There’s more information about SEO on our blog. To find out more contact us via our website, speak soon!