According to a recent survey, 73 percent of construction professionals are planning to invest more in SEO.
This acronym stands for search engine optimization, a practice designed to improve a website's ranking in the search results. Keyword research, link building, and content creation are some of the most effective SEO strategies.
As a contractor, you're targeting local and national customers. Therefore, you need a marketing strategy that allows you to laser target your audience and turn prospects into buyers. That's where local SEO comes in.
This marketing strategy can increase your online exposure and search engine rankings. It's one of the most cost-effective ways to generate leads for your small business. You'll get more calls from potential clients, build trust, and reach the right customers at the right time in the right context.
SEO for contractors has unique characteristics. Here's what you should know about this marketing strategy and how to make it work for your business.
Choose Your Keywords
Start by choosing relevant keywords for your website or blog. These are the terms that customers use when searching for contractors online.
For example, if you offer kitchen remodeling services in Calgary, your keywords may include Calgary kitchen remodeling, Calgary kitchen remodeling company, or Calgary kitchen renovations.
Use your city's name plus the keywords or key phrases you want to rank for.
Include these search terms in page titles, URLs, meta data, content, and image description. Optimize each page on your site or blog for a specific keyword.
Share Your Expertise
Next, create quality content that potential clients can relate to. Use a mix of how-to posts, tutorials, videos, info graphics, listicles, and expert tips.
Share insights and answer any questions your customers may have.
Let's say you're a plumber in a Calgary. Consider writing posts on popular topics, such as:
Try to write from a different perspective. Don't just copy and paste what you find on the Web. Share your expertise to build authority and provide real value to your prospects.
Claim Your Business Listing
Once your website is up and running, claim your business listing on Google, Bing, Yelp, Foursquare, MerchantCircle and other local directories.
Start with Google My Business. All you need to do is to sign up for an account, write a brief description for your business, and add your contact information and other relevant details.
Add an image that reflects your services. Pictures can increase customer engagement and click-through rates. Use your targeted keywords as well.
This strategy will boost your visibility online and make it easier to attract local clients. Your business will pop up in local search results, leading to more customers and sales.
Ask your clients to leave reviews on your site as well as on social media pages and local directories. Online reviews can boost your reputation and assure Google that your business is legitimate.
Leverage SEO for Contractors to Grow Your Business
SEO for contractors takes time to master.
Start by optimizing your website or blog and claiming your business on Google.
Post fresh content regularly and focus on building a strong online presence.
The downside is that SEO can be time-consuming. Writing blog posts, sharing content on social media, and researching keywords can take hours. That's where we can help.
Our team has years of experience in SEO and digital marketing. Contact us today to see how we can grow your small business and bring you more leads!